Advertising

Deadline 9th August at 12 midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Adrienne Pace, WPP
adrienne.pace@ogilvy.co.za

Eligibility

-

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

As in previous years, awards points won at Cannes, the One Show and D&AD, this year, will be used to decide what work wins in the following categories: film, radio, print, outdoor and promotion & activation.

Winning offices will be emailed post Cannes and requested to upload their work to this site by the deadline.

Data-Driven Insights

Deadline 23th July at midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Emma Whitehead, Creative Director, Kantar
emma.whitehead@kantar.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

The data-driven insights category celebrates the dizzying number of ways in which we are able to harness, combine and activate data for our clients. The technologies and techniques continue to evolve against a background of heightening public mistrust about the way personal data is used. So developing and activating creative data projects becomes more complex and challenging every day.

WPP agencies have an unbeatable range of skills and expertise as well as access to some of the most powerful data resources in the world. Our unique combination of creativity, client focus, technology and data assets means we can create truly ground-breaking and industry–changing projects. This category is the place to celebrate those projects.

Your entries must have data at their heart. This can be research data, personal data, social media data, usage and behavioural data but the data must then be activated within the project in a creative way that delights the client, delivers value for consumers or creates a genuinely innovative or impactful experience. The impact of the project should be measurable and demonstrable; ideally with supporting data points.

This year’s awards – judged by Kantar CEO, Eric Salama and Creative Director, Emma Whitehead – will reward work which has:

a) used creativity to uncover or communicate fresh insights or ideas;
b) demonstrated an innovative solution to a common challenge,
c) applied creativity to deliver a ground-breaking client experience.

Note: We’re not looking for finished creative campaigns that derive from an insight (however good), but rather work that uses creativity to uncover and intensify insights or puts the communication or use of data at the absolute heart of the creative execution.

Design & Branding

Deadline 23th July at midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Tim Greenhalgh, Chief Creative Officer, FITCH
tim.greenhalgh@fitch.com

Amy Davies, PA to Tim Greenhalgh, FITCH
Amy.Davies@fitch.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

I am sure that this year we will be celebrating the diversity and excellence of our industry. Design is a barometer of all that happens in society and presents to the world ideas that satisfy, invigorate and astonish in ways that are real, digital, human and tactile. The search for “the best work, best craftsmanship, innovation and absolute quality" remains as our overriding criteria when judging this year’s entries.

Direct

Deadline 23th July at midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Benita Goder-Dent, Awards Manager, Ogilvy London
benita.goder-dent@ogilvy.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

Now that just about everything carries a URL and can point to a response from the blogosphere, it seems every campaign can claim to be Direct these days.

So to help us judge the WPPed Cream Direct category, we need a definition of what we look for in Direct. Here it is:

Our aim is to recognize and celebrate the very best ideas that address a discrete audience and inspire a measurable action.

Health & Wellness

Deadline 23th July at 12 midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Mike Hudnall, Global Head, WPP Health Practice
mike.hudnall@wpphealth.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

Health & Wellness products and services represent a sizeable portion of WPP’s clientele and we are often reminded of the uniqueness, as well as the importance, of this category both to people, broadly speaking, and to WPP in particular. Our aim is to elevate the visibility of this work and to lead the industry in the evolution of its creative impact.

Media

Deadline 23th July at midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Matthew Mee, Global Chief Strategy Officer of MediaCom
matthew.mee@mediacom.com

Eligibility

Projects entered must have been implemented between 1 March 2018 and 30 April 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

The world of media is more diverse, complex and full of opportunity than ever before. The best work embraces this and blends data-informed analysis with inspirational flair.

We are looking for media thinking and execution that leverages culture and technology that changes behaviour, builds brands and helps businesses to grow; work that will inspire all of us to push the boundaries.

Each of the four global media agencies have been tasked with choosing their ten best pieces of work from across the year, all based on insight, idea, activation and ROI.

We welcome work from all WPP agencies provided it has already received external award recognition eg Cannes or similar local equivalent award. This simply requires the entry form to be completed and submitted by the deadline.

Good luck and I look forward to reading the entries.

Progressive Use of Mobile

Deadline 23th July at midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Andy Hood, Global Head of Emerging Technologies, AKQA
andy.hood@akqa.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

This category celebrates creative thinking in the application of mobile technologies and mobile-based platforms to solve problems and/or power campaign messages. In this “mobile first” age there will barely be a product, service or campaign that is not centred on mobile or at least have some mobile element that is pivotal to its reach and success. The challenge we make in this category is to demonstrate how specific aspects of mobile platforms and devices have been used in creative ways to unlock opportunities and provide solutions.

It is not enough merely to have the skills to deliver using technologies and the platforms built upon them, we must also understand what the role of technology is, the opportunities it creates and, most importantly, the behaviours they create and change in the people we use them for. It is this that enables us to apply technologies in ingenious ways in order to create value and amplify messages. Therefore, this category celebrates the creativity that goes into applying the technologies and platforms rather than the technical expertise required to deliver them.

This year’s awards, judged by Andy Hood, Global Head of Emerging Technologies at AKQA, will reward work that has:
a) Clearly uncovered an opportunity to use mobile technologies and platforms in ingenious or unexpected ways;
b) Understood the experience and behaviour of the user in bringing this to life

Note: Ingenuity can come in the form of technologies being used in combination, being applied to a problem that has not been seen previously, or in the adapting of platforms, (such as social) to serve a new purpose.

Public Relations / Public Affairs

Deadline 23th July at 12 midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Souraya Ali, Executive Assistant to Global President, Hill+Knowlton Strategies
souraya.ali@hkstrategies.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

We’re looking for innovative, integrated campaigns – with earned media at their core – that have delivered measurable business outcomes for our clients, and campaigns that have improved the societies and communities in which we live.

Creativity is key to a WPPed Cream award-winning campaign, so we encourage you to focus on those campaigns that have transformed a clients’ business, have earned their place in popular culture and have brought about change in the way behave.

Entries for the Public Relations WPPed Cream Awards are available across four categories:

- Business to Business Communications: This category recognizes campaigns targeting either the business community at large or a niche business sector.

- Consumer Marketing: This category recognizes campaigns for consumer brands (either a product or service) targeting a consumer audience.

- Corporate and Public Affairs: This category recognizes campaigns that focus on building and maintaining corporate reputation (e.g. internal communications, rebranding/repositioning, company launches, issues and crisis management) and/or public affairs (changing/enlisting political and/or public opinion).

- Digital/Social Media: This category recognizes campaigns that were driven by social media or digital, including blogs, social media channels, mobile apps, websites, microsites and intranets. If digital was a SUPPORTING piece of your campaign, the campaign should be entered in the Corporate and Public Affairs, Consumer Marketing or Business to Business categories.

Entries will be judged on the following criteria:
- Situation Analysis: Key challenges and opportunities
- Objectives: Both ambitious and measurable
- Research & Strategy: Original insights driving campaign strategy and approach
- Execution: Tactics based on original thinking and ideas
- Results: Business impact of campaign

Agency Networks are invited to enter as many of the four sub-categories as they choose, although each Agency Network may only submit ONE entry per sub-category GLOBALLY, as opposed to multiple entries from different markets.

If more than one entry is submitted for an Agency Network, we will ask the Agency Network to choose ONE contender for judging. Therefore, please work closely with your Global Agency Leadership to ensure only one entry GLOBALLY per sub-category.

Sports - Marketing & Sponsorship

Deadline 23th July at midnight UTC
Judging completed by

9th August, 2019

Winners announced by

20th September, 2019

Queries

Jamie Copas, Chief Executive Officer, Prism Sport + Entertainment
jcopas@prismteam.com

Eligibility

Projects entered must have been implemented between June 2018 and May 2019.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

The world of Sports Marketing and Sponsorship activation is growing with the broadening landscape of fan engagement. Myself and the jury feel privileged to be custodians of the inaugural entry of this category to the WPPed Cream Awards.

We are looking for exciting, ground breaking, thought provoking ideas that demonstrate the value of sport to Brand success. Brave, unusual, or highly creative campaigns and activations. Innovative applications. Inclusive strategies that target diverse audiences.

We would like to see work that instils passion for the audience, whatever that audience may be. Work that delivers great value, both in terms of entertainment and return on investment.

Entries for S-M&S WPPed Cream Awards are available in three categories:

Campaign
This category recognises communication campaigns which set the creative benchmark in sport.

Experiential
This category recognises world class sport activation.

Strategy
This category recognises inspiring sport partnerships which break new ground.

We are excited and look forward to viewing your submissions.

Let the games begin.