Data Driven Insights

Deadline 3rd August at midnight UTC
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Caroline Stenning, Executive Assistant, Kantar
caroline.stenning@kantar.com

Eligibility

Projects entered must have been implemented between June 2017 and May 2018.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

This category celebrates creative thinking and applications of the ever growing volumes of data available to us and to our clients. However, the challenge remains: how do we make meaningful plans, strategies and experiences from this infinite resource of data?

WPP agencies have the skills and expertise to unleash the power of data in extraordinary ways. Our range of services have the potential to transform businesses, industries and even societies but it requires creative thinking to deliver on the promise.

So the way in which we uncover, combine and communicate the insights derived from research and data is critical. Resonance, clarity and actionability are crucial and we need to apply creative thinking to design, technology, media and experience. Creativity should not be limited to delivery but must instead be part of our whole engagement with clients from proposal, to data collection, to analysis and finally to delivery. Creativity throughout the client experience will be celebrated by this category.

This year’s awards – judged by Kantar CEO Eric Salama and Creative Director Emma Whitehead – will reward work which has:
a) used creativity to uncover, reveal or communicate fresh insights or ideas;
b) demonstrated an innovative solution to a common challenge,
c) applied creativity to deliver a ground-breaking client experience.

Note: We’re not looking for finished creative campaigns that derive from an insight (however good), but rather the use of creativity to uncover and intensify insights or the communication or use of data at the absolute heart of the creative execution.

Design & Branding

Deadline 3rd August at 12 midnight UTC
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Tim Greenhalgh, Chief Creative Officer of FITCH
tim.greenhalgh@fitch.com

Amy Davies, PA to Tim Greenhalgh, FITCH
Amy.Davies@fitch.com

Eligibility

Projects entered must have been implemented between June 2017 and May 2018.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

I am sure that this year we will be celebrating the diversity and excellence of our industry. Design is a barometer of all that happens in society and presents to the world ideas that satisfy, invigorate and astonish in ways that are real, digital, human and tactile. The search for “the best work, best craftsmanship, innovation and absolute quality" remains as our overriding criteria when judging this year’s entries.

Direct

Deadline 3rd August at 12 midnight UTC
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Benita Goder-Dent, Awards Manager, Ogilvy London
benita.goder-dent@ogilvy.com

Eligibility

Projects entered must have been implemented between June 2017 and May 2018.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

Now that just about everything carries a URL and can point to a response from the blogosphere, it seems every campaign can claim to be Direct these days. 

So to help us judge the WPPED Cream Direct category, we need a definition of what we look for in Direct. Here it is: 

Our aim is to recognize and celebrate the very best ideas that address a discrete audience and inspire a measurable action. 


Health & Wellness

Deadline 3rd August at 12 midnight UTC
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Mike Hudnall, CEO WPP Health & Wellness
mike.hudnall@wpphealth.com
 
Jonah Berg, Chief of Staff, WPP Health & Wellness
jonah.berg@wpphealth.com

Eligibility

Projects entered must have been implemented between June 2017 and May 2018.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

Health & Wellness products and services represent a sizeable portion of WPP’s clientele and we are often reminded of the uniqueness, as well as the importance, of this category both to people, broadly speaking, and to WPP in particular. Our aim is to elevate the visibility of this work and to lead the industry in the evolution of its creative impact.

Media

Deadline 3rd August July at 12 midnight UTC
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Matthew Mee, Global Chief Strategy Officer of MediaCom
matthew.mee@mediacom.com

Eligibility

Projects entered must have been implemented between 1 March 2017 and 30 April 2018.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

Technology continues to transform media rapidly and opening up new ways to create value for brands. What myself and the jury are looking for is ideas that leverage the exciting opportunities that exist, that surprise and delight us with their originality and which, most importantly, show how media can grow brands and businesses. 

Each of the four global media agencies (MindShare, MediaCom, Essence, Wavemaker) have been tasked with choosing their ten best pieces of work from across the year; showcasing brilliance in insight through to activation. 

We welcome work from all WPP agencies provided it has already received external award recognition eg Cannes or similar local equivalent award. This simply requires the entry form to be completed and submitted by the deadline. 

Good luck and look forward to reading the entries.

Public Relations / Public Affairs

Deadline 3rd August July at 12 midnight UTC
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Tara Lisnow, Executive Assistant to Global Chairman and CEO, Hill+Knowlton Strategies
tara.lisnow@hkstrategies.com

Eligibility

Projects entered must have been implemented between June 2017 and May 2018.

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

As the scope and definition of Public Relations expands, we’re looking for innovative, integrated campaigns – across the entire PESO model – that deliver measurable results for clients. Creativity is key to a WPPED Cream award-winning campaign – so we encourage you to focus on those campaigns that broke the mould for your agency and the industry as a whole. 

Entries for the Public Relations WPPED Cream Awards are available across four categories:

- Business to Business Communications: This category recognizes campaigns targeting either the business community at large or a niche business sector.

- Consumer Marketing: This category recognizes campaigns for consumer brands (either a product or service) targeting a consumer audience.

- Corporate and Public Affairs: This category recognizes campaigns that focus on building and maintaining corporate reputation (e.g. internal communications, rebranding/repositioning, company launches, issues and crisis management) and/or public affairs (changing/enlisting political and/or public opinion).

- Digital/Social Media: This category recognizes campaigns that were driven by social media or digital, including blogs, social media channels, mobile apps, websites, microsites and intranets. If digital was a SUPPORTING piece of your campaign, the campaign should be entered in the Corporate and Public Affairs, Consumer Marketing or Business to Business categories.
 
Entries will be judged on the following criteria:
- Situation Analysis: Key challenges and opportunities
- Objectives: Both ambitious and measurable
- Research & Strategy: Original insights driving campaign strategy and approach
- Execution: Tactics based on original thinking and ideas
- Results: Business impact of campaign
 
Agency Networks are invited to enter as many of the four sub-categories as they choose, although each Agency Network may only submit ONE entry per sub-category GLOBALLY, as opposed to multiple entries from different markets.
 
If more than one entry is submitted for an Agency Network, we will ask the Agency Network to choose ONE contender for judging. Therefore, please work closely with your Global Agency Leadership to ensure only one entry GLOBALLY per sub-category.

Advertising

Deadline No entry deadline*
Judging completed by

17th August, 2018

Winners announced by

27th September, 2018

Queries

Adrienne Pace
adrienne.pace@ogilvy.co.za

Eligibility

Requirements

✔︎  Provide "General Information"
✔︎  Enter "Project Description" text
✔︎  Enter "Agency Solution" text
✔︎  Enter "Results" text
✔︎  Upload at least 1 image or video asset

*You do not enter this category. Awards points won at Cannes, the One Show and D&AD will be used to decide what work wins in the following categories: film, radio, print, outdoor and promotion & activation.